Agent Nabiq vs. MoEngage: AI-Powered Sales Agent or Intelligent Customer Engagement Platform?
Both Agent Nabiq and MoEngage offer personalised user engagement, but while MoEngage focuses on automating omnichannel communication for mobile-first brands, Nabiq acts as a human-like AI sales agent that actively engages, qualifies, and converts leads in real time. Which one better fits your growth strategy?
Introduction
There is growing competition among businesses, especially startups, to use Artificial Intelligence (AI) to automate many repetitive daily tasks. Competition is brewing as to who can develop the best tool to solve problems in the most efficient manner. Despite competing in similar arenas, the players use somewhat different tools—each has special characteristics that make it stand out. AgentNabiq and MoEngage are two of the many tools covered in this article.
MoEngage is a cross-channel consumer engagement platform designed for marketers and product owners who prefer agility to tedious complexity. It enables consumer brands to respond swiftly to changing customer expectations through real-time insights and tailored cross-channel marketing. Agent Nabiq, on the other hand, fully automates the lifecycle marketing, where you won’t even have to lift a finger. You will only need to select and integrate your CRM tools and lead sources, and Nabiq will take care of everything for you.
MoEngage is Amazing, But Here’s Why You Might Prefer Nabiq More…
Agent Nabiq is an AI-powered sales assistant who personalises customer interactions at scale. Unlike a traditional AI SDR, Nabiq acts as a virtual sales representative, facilitating real-time customer connections and providing a holistic approach to sales. Nabiq is explicitly designed for e-commerce platforms to improve user experiences and conversions. It achieves such results via emails, SMS, WhatsApp, and push notifications by integrating various services into its platform, including Salesforce, HubSpot, Twilio, Salla, Shopify, and many more. Nabiq can work across any industry, from gaming and retail to real estate, as it adapts to the specific consumer use case. It's a human-like AI salesman that delivers real-time customer engagement by planning and executing personalised funnels for every website visitor.
MoEngage, on the other hand, is another AI-powered consumer interaction platform that enables organisations to provide personalised experiences across various channels—mobile, web, SMS, etc. All things considered, MoEngage is the closest to Nabiq among all competitors in various forms and factors. This platform combines consumer data with intelligent automation and their AI engines—Sherpa AI for predictive power and Merlin AI for generative magic—to assist businesses in understanding user behaviour, segmenting target audiences, and triggering contextual communications at scale. MoEngage also integrates seamlessly with products such as Mixpanel, Segment, Salesforce, and Shopify, making it an ideal fit for existing martech stacks. This platform, designed for consumer-centric organisations, allows marketing and product teams to increase retention, conversions, and lifetime value through data-driven interaction. MoEngage, a full-funnel customer journey orchestrator, alters how brands interact with people in real time.
Agent Nabiq vs. MoEngage Breakdown
Compare each of Agent Nabiq’s features to pick the tool which is right for you:
| Feature(s) | Nabiq AI | MoEngage |
|---|---|---|
| Automated Outbound Outreach | (Coming Soon) | ✅ |
| Automated Inbound Outreach | ✅ | ❌ |
| LinkedIn Profile & Activity Data personalisation | ❌ | ❌ |
| Custom CRM Properties personalisation | ✅ | ✅ |
| Captures the Tone of Each Salesperson | ✅ | ❌ |
| LinkedIn Messages | (Coming Soon) | ❌ |
| Text Messages | ✅ | ✅ |
| WhatsApp Messages | ✅ | ✅ |
| AI Voice Caller | (Coming Soon) | ❌ |
| Automatic Audience Cohort Creation | ✅ | ✅ |
| Understanding Conversion Stages & Funnel Creation | ✅ | ✅ |
| Lead Qualification | ✅ | ✅ |
| Customisable Prompts | ✅ | ✅ |
| Salla Integration | ✅ | ❌ |
| Shopify Integration | ✅ | ✅ |
| Gmail Integration | ❌ | ❌ |
| Salesforce CRM Integration | ✅ | ✅ |
| HubSpot CRM Integration | ✅ | ✅ |
| Using Existing CRM Data for Personalisation | ✅ | ✅ |
| Contextual AI-Generated Replies to Incoming Messages | ✅ | ✅ |
| Suppression Lists | ✅ | ✅ |
| Automatic Email Warmup | ❌ | ❌ |
| Mailbox Health Checks | ❌ | ❌ |
| Email Bounce Checks | ❌ | ✅ |
| Scrape Competitor LinkedIn Networks | ❌ | ❌ |
| Prospect with Web Search Results | ✅ | ❌ |
| Prospect for Website Visitors | ✅ | ✅ |
| Find People who Like/Comment on LinkedIn Posts | ❌ | ❌ |
| Champion Tracking | ❌ | ✅ |
| Custom Integrations | ✅ | ✅ |
Side-by-Side Comparison
Let us take a look at some of the more detailed comparisons between Agent Nabiq and MoEngage across some of the features:
| Feature | Agent Nabiq | MoEngage |
|---|---|---|
| Core Focus | AI-powered multi-channel lead engagement for e-commerce and B2B brands specialising in full-funnel lifecycle marketing. | Customer engagement and end-to-end marketing for mobile-first consumer brands. |
| AI Capabilities | Automating lead generation & qualification, outreaching via WhatsApp, SMS, Email and push notification, following up with prospects, and ensuring quality engagement. | AI-powered insights, personalisation, dashboard, and campaign optimisation, but not focused on sales outreach. |
| Personalisation | Divides the user bases into micro-cohorts to optimise personalised and tailored engagement at scale. | Behavioural segmentation and predictive personalisation based on customer actions and preferences. |
| CRM & Integration | Works with existing CRMs (Salesforce, Salla, Shopify, HubSpot, Zoho, etc.) and ad platforms to track leads and automate engagement. | Integrates with CRMs, mobile apps, and analytics platforms for user journey tracking and engagement. |
| Lead Qualification | Identifies, scores, and segments lead to maximising conversion rates. | Focuses more on retention and user engagement, not designed for lead qualification workflows. |
| Sales Outreach | Focuses on automating engagement, including reaching out and following up, across multiple channels. | Primarily campaign-driven outreach (email, push, SMS); lacks sales-focused outreach automation. |
| Scalability | Designed for e-commerce & B2B brands looking to optimise through multiple channels without increasing headcount. | Scales personalised engagement for millions of users across mobile/web platforms. |
| Outbound vs. Inbound | Focuses mainly on inbound lead nurturing. Outbound capabilities are coming soon, by June 2025. | Stronger on inbound retention, not built for outbound cold outreach or SDR workflows. |
| Automation Opportunity | Lead generation, qualification, outreach, follow-ups, scheduling, etc. | Covers automated lifecycle campaigns, predictive engagement, and journey orchestration. |
| Best For | Businesses prioritising inbound quality control and lead qualifications. | Consumer-facing apps and digital-first brands seeking deep customer retention and engagement leaders. |
How will you use Nabiq?
Both AI tools cater to the market in slightly different ways. But why should you choose Nabiq? What could be the specific use cases where you will find Nabiq sweeping you off your feet? Here are four of the many, many use cases:
Lead Qualification
One of Nabiq's unique advantages over other AI products is its focus on inbound leads first. We are working on bringing our outbound lead qualification to the market very soon. Getting new clients is essential, but maintaining and retaining the current customer base is even more critical, as satisfied customers bring new prospects.
Nabiq creates automatic micro-cohorts based on customer demographics and data. Creating wide or macro cohorts may be easier, but you lose hidden opportunities, as macro cohorts leave less room for customisation and personalisation. Nabiq does the right thing in an easy way, making your life easier than ever before. Nabiq creates a funnel for each lead and sends emails or texts tailored explicitly to that funnel, ensuring that the messages actually reach the recipient.
Solving Specific Problems
Companies often face the problem of customers not finishing the checkout process. Customers frequently drop out at specific points in the user journey: some drop off after adding products to the cart, while others check out a product but never add it to the cart, etc. Nabiq can help activate these customers. It can solve all these problems by reaching out to those customers and reminding them of their shopping cart or offering them a discount based on their user behaviour, all done automatically via AI.
Industry-Specific Reach-Outs
Lastly, Nabiq can reach out and tailor its services to the customers of any industry virtually. It can adapt to specific industries and reach out to their customers, whether in the gaming industry, consumer market, real estate market, or any other sector. Nabiq takes a use-case-based approach, which is quite helpful for onboarding, activating, or retaining prospects. This feature makes Nabiq more versatile than any other product in the market.
A specific example from the gaming industry is using Nabiq to bring back previous players. Often, gamers try out different games out of curiosity, only to never return to the original, which costs the industry hundreds of thousands of dollars each year. With Nabiq, companies can automatically reach out to these gamers to retain them and remind them to return to the game.
Full Lifecycle Marketing of Your Product
Lastly, Nabiq can reach out and tailor its services to the customers of any industry virtually. It can adapt to specific industries and reach out to their customers, whether in the gaming industry, consumer market, real estate market, or any other sector. Nabiq takes a use-case-based approach, which is quite helpful for onboarding, activating, or retaining prospects. This feature makes Nabiq more versatile than any other product in the market.
Whether you’re targeting B2B organisations with long sales cycles or consumer brands aiming to increase e-commerce conversions and reduce retention, Nabiq now offers seamless automation throughout the whole funnel. With Nabiq’s increased reach, you—whether in B2B or D2C verticals—can use this AI Agent to:
Identify leads from different sources and track behaviours across platforms using server-side pixels and third-party data signals,
Begin and personalise outreach via Email, WhatsApp, SMS, and Push, tailored to cohort, behaviour, and stage in the buyer journey,
Automatically re-engage silent users with adaptive messaging, reminders, or dynamic discounts, and
Close the loop after purchase by nurturing converted leads through onboarding procedures, upsell efforts, and loyalty engagement.
The result: Pipeline performance improved, retention increased, and human dependency decreased.
Let’s Talk about Pricing
Nabiq offers a 14-day free trial with full access to all Pro plan features, including integrations with up to 3 platforms and monitoring capabilities. Pricing begins at $62.33 per month for 10,000 Monthly Active Users (MAUs) and goes up to $3116.67 per month for 500,000 MAUS. There is also a fully customised and scalable Enterprise option available for larger businesses.
On the other hand, MoEngage does not provide fees on its website; instead, it offers customised pricing based on scale and usage. Although there isn’t a free trial by default, prospective users can ask for a customised demo to see the functionality of the platform. The amount of Monthly Tracked Users (MTUs), messaging volume, and availability of sophisticated capabilities like journey orchestration, multi-channel campaigns, and AI-driven analytics all affect pricing. For large companies with intricate engagement requirements, MoEngage also provides enterprise-grade services, including extensive analytics, connectors, and first-rate support.c
Why Choose Nabiq?
Digging deep into both Nabiq and MoEngage, it is apparent that the former stands out in several aspects. Some of the key areas where Nabiq enjoys significant advantages are:
Human-Like Engagement & Relationship Building: Nabiq learns from past interactions and builds a customer-tailored persona for that particular customer. By mirroring human instincts, it aims to build organic and authentic trust.
Hyper-Personalised Customer Journeys: Nabiq tailors engagement for every user differently. It learns from the users via existing data and reaches out to them in a way that feels like a human sales representative, boosting engagement and conversions.
Seamless Multi-Step Funnel Automation: With AI-powered funnel management, Nabiq can effortlessly guide prospects from awareness to conversion. The analytics dashboard provides real-time insights, helping marketers refine strategies for maximum impact.
Opportunity to Acquire, Retain, and Activate Customers: Nabiq enables marketers to acquire new customers, retain existing ones, and convert free users into premium-paying users through personalised engagement.
Integrates with CRM and Outreach Tools: Nabiq allows integration with multiple CRM and outreach tools, including Salesforce, HubSpot, Shopify, Salla, Zoho CRM, Klaviyo, Marktag, SendGrid, Postman, Twilio, WhatsApp, and push notifications, ensuring consistent engagement across all platforms.
Scalability Without Losing Personalisation: Nabiq leverages AI-driven bulk communication, delivering unique and personalised communication at scale. It makes it easy to reach a thousand different customers in a thousand unique and personalised ways without compromising quality or losing the human touch.
User-friendly and accessible: Designed for both technical and non-technical teams, Agent Nabiq features an intuitive interface that makes AI-powered sales automation simple and effective for businesses of all sizes.
Automate the Entire Lifecycle Marketing: From identifying leads and launching personalised outreach to re-engaging silent users and nurturing post-conversion, Nabiq handles it all, regardless of whether it is B2B or D2C—it improves pipeline performance, boosts retention, and reduces human dependency.
Conclusion
In this competitive landscape, both Agent Nabiq and MoEngage offer disparate packages that benefit the businesses. They approach the AI sales market with different philosophies and strengths. While both automate parts of the sales process and enhance lead generation, their execution varies. Nabiq excels in tailored sales engagement and lifecycle marketing—it handles everything from e-commerce to B2B to D2C. It interfaces with systems such as Shopify, Salla, Zoho, and Salesforce, automating everything from lead qualifying to post-purchase nurturing. Nabiq provides personalised experiences that enhance conversions, reduce drop-offs, and improve customer happiness across channels such as WhatsApp, email, SMS, and push notifications. It also supports multiple languages and industries.
In contrast, MoEngage is explicitly designed for mobile-first consumer companies prioritising retention and behaviour-driven automation. It enables organisations to understand user behaviour across apps and online platforms, launch tailored ads at critical moments, and enhance user experiences via in-app messaging, push notifications, and predictive analytics. While MoEngage does not focus on outbound sales or lead qualifying, it excels at maintaining, reactivating, and delighting existing users, making it an excellent solution for organisations looking to boost long-term customer loyalty and engagement.
So, which one to choose?
If your company specialises in inbound lead engagement, e-commerce, or multi-channel communication, Nabiq is the best fit. It’s intended for brands serious about personalising the consumer journey across channels such as WhatsApp, SMS, email, and push notifications. It provides high-touch engagement at scale by leveraging deep CRM connectors, micro-cohort targeting, and AI-powered funnel optimisation. It’s especially convenient for firms that want to reduce drop-offs, reactivate lapsed users, and retain consumers using targeted messaging and dynamic discount methods. If you want an AI sales assistant that mimics human instincts and generates conversions throughout the customer lifecycle, Nabiq is the best option out there.
On the other hand, if your focus is on mobile-first engagement, retention, and lifecycle marketing, MoEngage is the more appropriate solution. It’s designed for digital-first consumer brands that want to build seamless, data-driven customer experiences. MoEngage allows you to track user behaviour, launch campaigns across app and web platforms, and improve retention with push, in-app, and email messaging.
